Padelholm is the first digital clubhouse within the broader Clubholm ecosystem—an emerging network of interconnected communities designed to foster sustainable alignment between users, brands, and the platforms they inhabit. By reimagining online engagement as a series of themed “clubhouses,” Clubholm introduces a hybrid digital-social model where a core set of features designed specifically for niche shared interests and launched through local community leaders can catalyze virtuous cycles of growth.
The first of the Clubholms is Padelholm, an online clubhouse focused on padel, a fast-growing racket sport of padel played primarily by young, early adopters. Padelholm is intended to demonstrate how a platform designed by and for padel players can cultivate a community with true ownership for their contributions and grow a network of participants eager to engage authentically across users, club owners, and brands. This alignment of interests, grounded in verifiable blockchain rewards and composable community structures, ensures that the entire ecosystem benefits from network effects that amplify reach, enhance user experiences, and scale sustainably over time.
Clubholms will progressively utilize new types of technology, namely blockchain protocols, to build a future vision for digital community infrastructure on top of the internet. This framework will use blockchain programs (smart contracts) to automate and control platform operations over time to provide meaningful ownership of digital assets for the Clubholm members.
1. Rethinking Digital Communities
2. The Foundational Community: Padelholm